The College of Continuing Education is responsible for managing the Adult Community Learning (ACL) for the Walsall Metropolitan Borough Council and works with a number of Community Centres and other organisations large and small in the Walsall Borough.
Project
The College of Continuing Education was keen to further extend its reach into Walsall’s ethnic minority communities. Our brief was to research community needs and communications preferences.
Methodology
Community needs analysis is one of the services offered by Shift Learning to the education sector.
In this case we used a number of different methods to reach potential learners including telephone interviewing, on street interviewing and focus groups. We have a multilingual telephone interviewing team, which gave us the opportunity to reach people we wouldn’t have done otherwise.
“We aspire to being responsive and inclusive. Shift Learning (formerly Shift Media) enabled us to learn more about the needs of the communities we serve. This will inform the development of our offering to learners in future.”
