Objectives
BBC Active was keen to develop its web presence in order to make it easier for customers to find their products online. They wanted to improve their ranking in Google, and make the site easier to use.

Methodology
Shift Learning performed a search engine optimisation review of the website, as well as usability and accessibility analyses. Incorporating usability and accessibility into your search engine optimisation project improves the effectiveness of your website as a whole, helping users find your site, explore its potential and complete tasks.

The work had several strands:
• Keyword research
• Technical check of the website’s structure and code
• Seeking out opportunities for inbound linking
• Usability review of the website
• Accessibility review of the website

Results
We were able to identify technical problems with the website which may have been affecting their search engine placement. We also provided advice on positive improvements that would improve their ranking and make the site easier to use. As a result of our review BBC Active made significant changes to their website which improved both their ranking and the user experience.

"Shift Learning has delivered various projects for us in the past few years, including full market research and SEO strategy. We’ve worked with several people at the company, all of whom are professional, personable  and - above all – extremely knowledgeable in their field. They always deliver the results they say they will, both on time and within budget. I would have no hesitation in recommending Shift Learning to anyone seeking consultancy services in the learning sector."

Jeremy Wilcox, BBC Active Video for Learning