For some research projects, particularly those where a qualitative approach is required from respondents in highly dispersed locations, online focus groups are a perfect tool.
We conduct our online focus groups using Webex, which enables us to conduct groups with text chat only or speech.
We are also able to use webex to:
- Share documents and presentations before asking participants for their responses.Â
- Share applications or websites for demonstrations.
- Record sessions and chat.
- Recruitment & organisation - to ensure a good level of participation from the right people.
- Writing effective focus group guides - to make sure that you get the information you need.
- Moderation - very different online and important to get right.
- Analysis and reporting - we deliver a full report and presentation, including recommendations and quotes from the group to give you a full flavour of what was discussed.
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