Social media and Web 2.0 technologies appear to be more prevalent than ever before with applications such as Twitter, Facebook and LinkedIn rarely out of the news. But how useful are these technologies as tools to reach academics in different subject areas?
- Do academics still view these tools with caution?
- What could widespread take up of these technologies from the academic communities mean to publishers?
- How is student use of these technologies perceived by the academic community?
This research examines academics in a range of different subject areas in terms of their use of social media, reviewing its impact both as a tool for research and discovery of content.
This comprehensive report will allow you to spot key marketing opportunities and highlight key trends in the use of online technologies by academics.
