Publishers in the UK Higher Education market face difficult decisions when pricing their textbooks. The market shows signs of increasing awareness of rising prices and many publishers and booksellers report falling sell-through. Today, more than ever, pricing needs to be considered carefully.
Pricing and Sell-through provided research and recommendations designed to help decision-makers answer these key questions:
- What are the most important factors affecting sell-through in my markets?
- Is price increasingly affecting sell-through?
- Am I experiencing more problems with sell-through than the sector in general?
- How can I take action to increase sell-through?
- How can I price to maximise profit in different markets?
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