As users increasingly discover content via search engines rather than home pages, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are becoming key tools for publishers in establishing a competitive edge. But good SEM / SEO practice is not just a technical issue, it is something that should be considered by everyone involved in publishing or marketing via the web.
The goal of search engines is to deliver the best search information to the user. Shift Learning can help you to align your website to this goal and ensure that you consistently achieve first page rankings in organic search results.
Search engine marketing is easy to implement, cheap and is proven to have a strong return on investment. It is a particularly effective marketing technique as it is behaviourally triggered. This means that it is uniquely targeted, personalised and delivered at a stage in the buying cycle where you can influence your customer's/user's behaviour.Â
Shift Learning has recently taken on the responsibility for optimising the content on the newly launched Video for Learning website from BBC Active.Â
For more details of our SEO services contact Helene Moran using the contact box to the right, email her on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or ring her on +44(0)207 253 8959.
