What can your web traffic tell you about your customers and your products?
Summary
Knowledge and use of web analytics can help you make more effective and informed decisions regarding your web material, leading to a more sustainable advantage over your competitors driven by solid data. It tells you a great deal about your customers as well as pointing out
where you are unknowingly presenting barriers to use or purchase online.
This non-technical course will provide a publishing perspective on what web analytics are and how they can be used to make your company more effective on the web.
Who is this course for?
This course is suitable for marketing managers, web managers and publishers.
Content of the course
• The pros and cons of different data collection methods
• How to get a strong understanding of your customers
• How to identify valuable metrics
• Analytics and site usability
• Understanding click streams
• Implementing best practices and applying advanced analytics concepts
• Key performance indicators (repeat visitors, top exit pages, conversion rates)
• Understanding and implementing testing platforms
• Measuring conversion rates
Want more information? Want to book a place? Or interested in an in-house course in this area? Contact Jack Wilson on 0207 253 8959 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
