Shift Learning

A one day introduction to electronic, paper and phone surveys for educational and academic publishers.

 

Surveys are conducted regularly within many areas of academic and educational publishing. But how can you design and implement surveys which are reliable and meaningful? This course concentrates on how you can get results which really support publishing decision-making, without breaking the bank!

 

Who is this course for?

Anyone engaged in research within publishing organizations: marketing managers, commissioning editors, development editors, assistant editors and publishers.

 

Content of the course

• When to use a survey and when not to.
• Different types of survey.
• Survey plans & problem definition.
• Stages of constructing a successful survey.
• Sampling & reliability.
• Improving response rates and completion rates.
• Writing questionnaires.
• eSurvey software.
• Analysis and reporting the results.

This course is highly practical and involves putting together a research plan and writing a questionnaire.
If you have been on this course already, you might also be interested in our course on Running Effective Focus Groups.

 

Timetable

Want more information? Want to book a place? Or interested in an in-house course in this area? Contact Jack Wilson on 0207 253 8959 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it