A one-day introduction applied to educational and academic publishing.

Who is this course for?

Anyone engaged in research within publishing organisations: marketing managers, commissioning editors, development editors, assistant editors and publishers.

 

Content of the course

  • The difference between good and bad market research
  • Strategic framework
  • The market research process
  • Problem definition and research objectives
  • Types of research and when to use them
  • Sampling and avoiding bias
  • Focus groups
  • Interviews
  • Observation and usability testing
  • Surveys and quantitative methods
  • Writing questionnaires and group guides
  • Ethical and legal issues

 

This course is highly practical and involves putting together a market research plan. If you have been on this course already, you might also be interested in our courses on conducting surveys or running effective focus groups.

 

Timetable

 

Want more information? Want to book a place? Or interested in an in-house course in this area? Contact Jack Wilson on 0207 253 8959 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .