A practical day-long workshop to enable participants to develop their moderation skills.
Focus groups are a vital tool for gaining a deep understanding of the motivations and attitudes of customers and users. However, they are not easy to moderate: individual participants can be unresponsive or dominate the group and sometimes it is difficult not to introduce ones own opinions into the discussion, rendering the results useless. This course aims to help you overcome these problems and others to get the most out of your participants. It includes a practical moderation exercise so you can practise your skills on a real group.
Who is this course for?
Anyone engaged in moderating focus groups within publishing organisations. Marketing managers, commissioning editors, development editors, assistant editors and publishers.
Content of the course
This course is spilt in 2 parts. The first part of the day is dedicated to learning important moderation techniques. The second part looks at putting these techniques into practice and receiving performance feedback.
• Guiding principles of moderating.
• Keeping to time and overcoming potential problems.
• Controlling group dynamics.
• Effective probing.
• Controlling reactions.
• Avoiding bias.
• How to analyse the group whilst moderating and alter your script accordingly.
• Analysing the group and rating yourself.
Because of the practical nature of this course places are limited so please book quickly!
 Timetable
Want more information? Want to book a place? Or interested in an in-house course in this area? Contact Jack Wilson on 0207 253 8959 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Â
