An introduction to planning, organising and moderating focus groups with academics, teachers, librarians, students or pupils.
Summary
Focus groups are a vital tool for gaining a deep understanding of the motivations and attitudes of customers and users. They are often used for developing new product ideas and for testing marketing campaigns or sample material. They take time and effort to organise. This course shows you how to maximise the effectiveness of your focus groups on a small budget.Who is this course for?
Anyone engaged in research within publishing organisations. Marketing managers, commissioning editors, development editors, assistant editors and publishers.
Content of the course
• Why use focus groups?
• Planning focus groups
• Developing questions for focus groups
• Organising and recruiting focus groups
• Moderating focus groups
• Analysing and reporting focus group results
This course is highly practical and involves putting together a group guide. If you have been on this course already, you might also be interested in our course on Moderating Focus Groups.
Want more information? Want to book a place? Or interested in an in-house course in this area? Contact Jack Wilson on 0207 253 8959 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
