As users increasingly discover content via search engines rather than home pages, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are becoming key tools for publishers in establishing a competitive edge. But good SEM / SEO practice is not just a technical issue, it is something that should be considered by everyone involved in publishing or marketing via the web.
Cutting through the complex jargon, this training offers simple and smart solutions for increasing the visibility of your published content and brand to the major search engines.
Who is this course for?
This course is suitable for marketers, commissioning editors, development editors and anyone with responsibility for writing catalogue copy, maintaining pages or content on the web.
Content of the course
• How search engines work
• How can SEO fit with your business goals?
• Writing copy that is search engine friendly
• Quick wins to maximise search engine visibility
• Using 2.0 technologies to reach your business goals
• Managing SEO as part of a large team
• Know what keywords will work for you
• Analysing the success of your SEM
• Making your books and resources more easily discoverable by Amazon
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Timetable
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Want more information? Want to book a place? Or interested in an in-house course in this area? Contact Jack Wilson on 0207 253 8959 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
