Shift Learning

Shift Learning offers a complete usability service that takes you through the development process, from prototype stage through to pre-launch testing, offering concrete recommendations to improve your product.

True user-centred design can only be achieved through increased knowledge of the customer. We can help you achieve the depth of knowledge which leads to great sites, by putting together a package that fits your budget.

Benefits of better usability

• Increased sales through the online channel through improved task completion on your website, whether that is helping the customer locate products or to complete their purchase.
• Increased sales through an enhanced customer experience and products which are easier to pick up.
• Increased goodwill creating a higher number of repeat customers.
• Money saved on call centres and helplines.
• Reduced development costs as customer issues can be highlighted earlier in the development process.

Our usability services

• An expert usability review of your website or software product
• Usability testing with customers from your target market
• Eyetracking
• Focus groups
• Site rebuilds taking usability principles into account
• The creation of a usability style guide for website editors

Why use us?

Outsourcing of usability testing is vital to ensure objectivity. Internal teams have a vested interest in the design, as well as a knowledge of the website that is too informed to replicate the experience of a novice user. It is also important for the participants to be reassured that the tester is independent and played no part in the development of the product.

At Shift Learning we are experts in the education field, so we really understand your needs. We are also experienced in recruiting teachers, lecturers and students.

Website Usability for Higher Education Publishers - Shift Learning white paper

Shift Media conducted a simple expert review of the marketing websites of the leading higher education publishers in the UK and analysed the ease of navigation and tasks completion. Click here to order a copy of this white paper, free of charge.

Website Usability for Educational Publishers:

Shift Media looked at the marketing websites of seven leading educational publishers and analysed how easy they were for clients to navigate and perform tasks. Click here to order a copy of this white paper, free of charge.

Read more about our usability work on the case studies page.

If you would like more information on how we can help you to improve the usability of your website or product, please contact Cheryl Luzet using the contact box to the right, by contacting her on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by phoning her on +44(0)207 253 8959.