Shift Learning

Eye tracking is an effective way of testing navigation and layout, and shows if certain areas of your site are not prominent enough. Tracking people’s eye movements allows us to draw conclusions about a user’s mental processes based on what they looked at and for how long.

However, eye tracking can also be fairly artificial as users are asked to not look away from the screen during testing. This limits interaction with the tester and discourages the user from expressing themselves while they navigate the site. Therefore it can tell us what people are doing, but less about why.

We will provide you with heat maps (an example is given below) and gaze plots of the study, showing where users looked and for how long, and will include the analysis of the eye tracking results in our report.

 

 

Read more about our usability work on the case studies page.

If you would like more information on how we can help you to improve the usability of your website or product, please contact Cheryl Luzet using the contact box to the right, by contacting her on  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or by phoning her on +44(0)207 253 8959.