Companion websites provide resources in addition to what is available in a textbook and add value and an online presence to the book. Partly a marketing site and part teacher and student support, the materials can also be updated much more regularly than a printed textbook which is especially important in rapidly changing fields such as law and medicine.
The Shift Learning Service
At Shift Learning we can offer a complete companion website service or just selected elements of this service:
• researching market needs
• commissioning content
• managing author delivery
• copyediting content
• creating interactive elements
• design, build and launch website
Why use Shift Learning?
We keep the publisher’s needs in mind when creating our companion websites, whether your aim is to increase adoptions, encourage more direct interaction with students or to cross-sell other titles.Â
We can create your sites using your company’s own internal system, or build the sites ourselves. If you would like to create and update the websites yourselves we can develop an easy-to-use content management system that allows non-technical editors to add and alter the content.
We ensure that the content of our sites is varied, engaging and aligned with the subject being taught. We can commission and deliver a full range of interactive and multimedia content that will enhance your online offering.
What interactive content can we build?
• Multiple choice tests
• True / false quizzes
• Fill the gaps
• Interactive short essay questions
• Flashcard glossaries
• Interactive Crosswords
• Online Forums
What multimedia content can we work with?
• Super PowerPoint slides - with special file compression system which allows for animation and video streaming
• Video lectures
• Podcasting
• Animated site walkthroughs
CASE STUDY
Begg, Economics 9e for McGraw-Hill
We commissioned vast amounts of material for this site, which is in a market where supplements are extremely important to adoption decisions. We also repurposed material originally commissioned by the US company in order to make this site extra-rich without incurring US style development costs. We also commissioned the online interactive graphing tool which allows students to draw graphs in a variety of formats. We build the sites ourselves using McGraw-Hill’s own content management system.
Visit the Begg Economics website (opens in new window)
For more examples of our companion website work please see the case studies page.
To discuss a project or obtain a quote, contact Cheryl Luzet using the contact box to the right, by emailing her on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone her on +44(0)207 253 8959.
