City and Guilds logo

City and Guilds

A wide range of projects for City & Guilds


Over the last four years, Shift Learning has completed a number research projects for City & Guilds, helping them to develop competitive qualifications and products that meet the needs of an ever-changing market.

We have worked on projects across a number of their key markets, helping them to better understand the needs of consumers. This has provided clear evidence-based recommendations on marketing and communications, qualification development and the development of online products that support students studying towards their qualifications.

Our approach and methodology

We have used a number of different methodologies, adapting our research methods to the needs and required outcomes of each particular project.

These have included:

  • In-depth telephone interviews with key education leaders, such as heads of department and stakeholders in various qualification types.
  • International interviews, conducted across seven different countries, helping City & Guilds to understand the needs of different demographics in their market.
  • Focus groups with key education leaders and stakeholders, often held across multiple locations in the UK.
  • Pilot testing of new products across key centres, with usability analysis.
Delivering results and value to our client

The wide range of projects for City & Guilds have helped them to develop strong qualifications and innovative learner support products that meet the needs of their key markets. Through this research they have developed further understanding of the needs of their students and stakeholders, and the best ways to support them in a changing educational landscape.