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Oxford Brookes University

New qualification development – Foundation degree in Film and Digital Media

The brief

Oxford Brookes University were investigating the potential for a new foundation degree in film and digital media. Oxford Brookes asked Shift Learning to investigate the potential of the new programme amongst employers, and to gauge employer reaction to the foundation degree as a pre-entry qualification and as a suitable avenue for in-work professional training.

Our approach and methodology
  • A desk research phase employed internet research and publicly available data to provide a snapshot of the industry, its sub-sectors, and of company size and number, within a 50 mile radius of the two proposed delivery centres for the qualification.
  • Following the desk research, 25 telephone interviews (lasting 15-20 minutes each) were held with employers in the film and digital media industry to investigate the types of qualifications currently held by employees, and to build a picture of which qualifications, skills and attributes they looked for in new applicants. Questions also covered industry hiring patterns, work schedules and CPD pathways.
  • Finally, the research tested employer reaction to the proposed new qualification’s key features regarding price and duration, mode of study and content.
  • The interviews were recorded and transcribed, and then analysed using Atlas.ti, a textual analysis tool. This enables us to sort and synthesise a large amount of data and to make deep connections between topics.
Delivering results and value to our client

The results were delivered as a full written report, providing a snapshot of the industry in the specified regions. Analysis of the interview results gave a clear overview of the qualifications and skills of successful applicants to the industry, and their in-work training patterns. Valuable employer insights into the potential for the qualification in the industry allowed Shift to build the responses into a toolkit of clear recommendations to help Oxford Brookes University in the further development of the new foundation degree programme.