Digital student resources

Cengage commissioned Shift Learning to deliver a strong base of feedback from students including the digital materials they find most useful, how new resources are discovered and whether there are any unmet needs that Cengage could be addressing in the digital environment.

Publishing and media companies
Member insight research

The CSP required a robust piece of research which explored the attitudes, drivers, influences and preferences of core member segments. The research aimed to inform a holistic and member-centric communication and engagement strategy, as well as to offer evidence to support other business decisions across the society.

Associations, professional bodies and events companies
Teaching and Learning Support Provision

City & Guilds came to us wanting to explore potential strategy options for a teaching and learning support product in a key subject area. They wished to understand customer satisfaction with current products, and to test a series of hypotheses to see how they could develop a product to meet the needs of both institutions and their students.

Awarding organisations
A wide range of projects for City & Guilds

Over the last four years, Shift Learning has completed a number research projects for City & Guilds, helping them to develop competitive qualifications and products that meet the needs of an ever-changing market.

Awarding organisations
Secondary analysis of postgraduates applicants data

City, University of London commissioned Shift Learning to analyse data which they had collected from postgraduate students during the 2015 application process. They were keen to gain a synopsis of the profile of applicants for each course, as well as at university level. In addition, City were interested in segmenting their postgraduate applicants based on their responses in order to develop a strategic marketing approach and refined application process.

Universities, HEIS and FEIS
Understanding postgraduate decliners

City, University of London were keen to run an online survey with prospective students who had declined their 2016 postgraduate offers. The research set out to understand reasons for declining, as well as satisfaction levels with the application process in order to provide background for new recruitment strategies in 2017. City commissioned Shift Learning to produce timely, relevant and useful reports at a course, school and university level.

Universities, HEIS and FEIS
Collins Connect

Collins Learning was looking to develop a digital learning environment for teacher and student use. The aim of this research was to ensure the platform, Collins Connect, was intuitive, user friendly and met the needs of secondary school teachers.

Publishing and media companies
Congress research 2015

The European Cancer Congress (ECCO) attracts a multi-disciplinary audience every year, with 18, 500 delegates attending in 2014. ECCO were looking to conduct research around delegates’ experiences of their 2015 congress, which was held in Vienna in September 2015, with a view to developing and enhancing future congresses. They were interested in approaching this via both quantitative and qualitative research methods in order to gain a variety of perspectives on the delegate experience.

Associations, professional bodies and events companies, Medical market research
Technology in secondary schools

An educational publishing client commissioned Shift Learning to explore the use of technology within secondary schools. The findings of this research built upon a similar project conducted within the primary sector; and provided a solid perspective of the changing landscape within the education environment.

Publishing and media companies
School Effectiveness+

EES for Schools were developing a new product, School Effectiveness+, a complete improvement system for schools which enables them to evaluate themselves, identify their strengths and weaknesses, benchmark against other schools, and have a clear view of their improvement priorities.

Publishing and media companies
Field research

The ESC represents 68,000 cardiology professionals and runs the largest Cardiology congress in the world, with over 35000 delegates attending from 112 countries worldwide. With CME requirements and funding regulations all changing the way in which medical professionals engage with their professional societies, the ESC wanted to ensure that they were well placed to meet the needs of their members and delegates by better understanding their drivers to attend and satisfaction with the event.

Associations, professional bodies and events companies, Medical market research
Testing a new proposition for the Education Show

i2i were looking to update their existing Education Show offer to ensure that the show delivers an optimal experience for new and existing visitors. As part of this, i2i had developed a new proposition for the show, which they sought to test in the research. This comprised several elements, including a new dateline, seminar content and structure, and exhibitors for the show.

Publishing and media companies
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