International GCE redevelopment

The AO asked Shift Learning to investigate specifically the GCE sector in international markets and the needs and wants concerning these qualifications amongst stakeholders such as parents, students, universities, schools, and institutions including other regulatory bodies and the British Council, focusing in particular on the areas proposed for change.

Awarding organisations
Desk research to support meta-tagging of online products

Video content on the BBC Active Video for Learning website was previously navigated via a set of fourteen broad categories.

Publishing and media companies
International HE research with high-level respondents

The British Council wanted to test reaction to a set of propositions for a new set of initiatives aimed at HE institutions in MINT countries and in the UK.

Public sector and not-for-profit
Understanding the influence of parents and Governors within UK classrooms

The British Council commissioned this research in order to understand the influence of parents and governors within primary school and secondary school classrooms across the UK. The research also investigated parent and governor awareness of the educational charity and its products and services, as well as the awareness they had of its competitors.

Public sector and not-for-profit
Strategic market research and customer satisfaction

CACHE (Council for Awards in Care, Health and Education) wanted to understand how they could grow their business through short term product development, concentrating on current and potential business areas, products and services.

Awarding organisations
Results Analysis usability research

Cambridge International Examinations were looking to develop an online resource that allows teachers and exams officers across the world to analyse the results of their student cohorts. Our research aimed to test the usability, design and value of the service to ensure that it meets the needs of users.

Awarding organisations
Global brand architecture review

Cambridge University Press English Language Teaching (ELT) division came to Shift Learning with a brief to support them in a comprehensive audit that would uncover the sources of their equity and identify the key attributes that may be better leveraged to deliver a refreshed brand architecture framework.

Publishing and media companies
Digital student resources

Cengage commissioned Shift Learning to deliver a strong base of feedback from students including the digital materials they find most useful, how new resources are discovered and whether there are any unmet needs that Cengage could be addressing in the digital environment.

Publishing and media companies
Teaching and Learning Support Provision

City & Guilds came to us wanting to explore potential strategy options for a teaching and learning support product in a key subject area. They wished to understand customer satisfaction with current products, and to test a series of hypotheses to see how they could develop a product to meet the needs of both institutions and their students.

Awarding organisations
A wide range of projects for City & Guilds

Over the last four years, Shift Learning has completed a number research projects for City & Guilds, helping them to develop competitive qualifications and products that meet the needs of an ever-changing market.

Awarding organisations
Secondary analysis of postgraduate applicant data

City, University of London commissioned Shift Learning to analyse data which they had collected from postgraduate students during the 2015 application process. They were keen to gain a synopsis of the profile of applicants for each course, as well as at university level. In addition, City were interested in segmenting their postgraduate applicants based on their responses in order to develop a strategic marketing approach and refined application process.

Universities, HEIS and FEIS
Understanding postgraduate decliners

City, University of London were keen to run an online survey with prospective students who had declined their 2016 postgraduate offers. The research set out to understand reasons for declining, as well as satisfaction levels with the application process in order to provide background for new recruitment strategies in 2017. City commissioned Shift Learning to produce timely, relevant and useful reports at a course, school and university level.

Universities, HEIS and FEIS
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