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Pentatonic

Primary teacher survey

The brief

Pentatonic are a sustainability consultancy that specialise in working with big brands and Fortune 500 companies to implement sustainable products and services.

They were working with a client to develop new classroom storage solutions for UK primary schools. As part of this product development, they needed to conduct research with teachers to understand more about their classroom storage challenges and requirements.

The approach

We used a quantitative approach to provide a top-level steer of key challenges, to address and design features to include with the new product.

We worked collaboratively with Pentatonic to refine the core research objectives, creating a short, engaging survey to understand more about teachers’ current storage practices, challenges and future product needs.

Teachers are a particularly hard to reach audience for quantitative surveys – but by using Shift’s own panel of teachers, we were able to return a sample of 116.

The value

  • Pentatonic needed these results quickly to feed into ongoing product development. We provided them with SNAP smart reports from the live survey, to give them early indications of results while the survey was open.
  • We then provided a summary report of key findings and the full data set in Q Reader to allow them to further explore the details.
  • Findings directly fed into Pentatonic’s design choices in product development, ensure they met teachers’ needs.