Education market research reports

Sharing knowledge is the core of education and more crucial than ever when the learning sector faces unprecedented challenges. We are therefore passionate about using our data and insight expertise to compile education market research reports that inform and inspire learning organisations.

Public-facing research reports

Some of our work is confidential, as clients develop new products and services, while most is only used by their internal teams to inform strategy. However, we are proud that some of our research reports for clients are made public, including those below.

UKRI – Research Culture in the UK

UK Research and Innovation (UKRI) commissioned Shift – in collaboration with the Careers Research and Advisory Centre (CRAC) – Vitae and the UK Reproducibility Network (UKRN) – to create a knowledge base of UK research culture initiatives. After the call for evidence identified 347 initiatives, we mapped these into a comprehensive framework for further analysis, before producing an overview of the current landscape and opportunities for the Good Practice Exchange.

Read the public-facing report on the UKRI website

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Nature – Global postdoc survey 2023

We have worked with Nature on many research projects over the years, including a global postdoc survey in 2023, from which they published two publicly available articles on their website:

A third article around postdoc career optimism post-COVID can be accessed via subscription.

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Springer Nature – The State of Open Data 2023

The State of Open Data – run as a collaboration between Springer Nature, Figshare and Digital Science – is the longest-running longitudinal study into researchers’ attitudes towards open data. Shift managed development and initial analysis of the global survey, which received over 6,000 responses in 2023.

You can read the full report on the Digital Science website.

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Cengage – Student Voices 2023

We conduct regular Student Voices research with Cengage, a global education and technology company. In 2023, the goal was to explore student needs and motivations, with the aim of identifying ways to help the HE community deliver improved study experiences and outcomes. We conducted desk research and an international student survey before compiling two reports. 

Download the public report from the Cengage website

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Wellcome – Global researcher interviews

We supported the Reimagine Research campaign for Wellcome by conducting 90 cognitive interviews and a global survey of over 4,000 research professionals. The final report is available on the Wellcome site and you can read more about our research in this Shift Learning case study.

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Open-access education market research reports

In addition to offering bespoke research designs to underpin clients’ decision-making, we produce our own education market research reports to equip institutions and organisations with actionable data.

On the line

Covid online assessments

Are students satisfied with online exams and how they are invigilated? Do they want them online in the future? What do they see as the positive and negative impacts?

Speaking up

University Covid response

Are students happy with their university’s response to the COVID-19 pandemic? What are the best and worst things that students feel universities have done in response?

UK alumni engagement

Education market research reports - alumni

Survey of more than 900 graduates from over 130 UK universities to provide benchmarks. How connected are alumni? What Net Promoter Scores (NPS) are university groups receiving?

Lessons lost… and learned

Education market research reports - schools in lockdown

Survey of over 500 UK educators in primary and secondary schools. What are teachers concerns around lockdown learning gaps? What are their plans for bridging the gaps?

Interested in your own research?

We offer a range of qualitative, quantitative and desk-based education market research services to organisations of all shapes, sizes and sectors.