Shift Learning’s market research with students has helped us build a strong understanding of the education and HE market. We know that education is undergoing significant changes and that understanding learner perspectives can help create initiatives of lasting value. As a result, alongside our work with teachers and education professionals, Shift Learning are increasingly conducting market research with students. We work with a wide variety of pupils, students and other learners in the education and training sector, from young primary school pupils to apprentices and medical trainees.
Many of our market research with students adopts a mixed methodology, often involving both quantitative and qualitative analysis to give clients a real, in-depth understanding of a particular research issue or problem.
We have conducted a number of market research projects with students and learners, including large scale eSurveys looking at student interest in new courses and projects investigating learner awareness of university brands. Our market research with students has helped educational organisations to develop their long-term business strategies, launch new courses and ensure high levels of student satisfaction.