Professional bodies and scholarly societies

Shift Learning works with a diverse range of professional bodies and scholarly societies providing membership research. Our client list includes the Association of Accounting Technicians, European Society of Cardiology, the British Computing Society, the Gerontological Society of America, and the Institute of Chartered Secretaries and Administrators.

Due to the effects of changes in legislation, policy and member expectations, as well as the increasing need to attract and retain members – we are working on more and more projects connected to membership services, qualifications, training, publications and campaigns.

We offer a range of services to professional bodies and scholarly societies, including:

Membership research

It is important for professional and scholarly societies to be responsive to their members’ needs. Shift Learning has experience of a huge number of membership research projects investigating the needs and preferences of society memberships, including research looking at member satisfaction, branding research, cluster and segmentation analysis, needs analysis and work looking at the make-up and pricing of membership packages. We are also able to investigate potential new member types and offer recommendations for how to make your offer compelling to these groups.

Publications research

Professional and scholarly societies are often also generators and distributors of a huge amount of academic or professional content including journals, magazines, newsletters, guidelines and books. Shift Learning are able to conduct research projects in these areas, assessing membership satisfaction with the current offer or research new potential areas for publication. We can also use our expertise in digital technology to investigate the user experience of digital products.

Qualifications research

Shift Learning conduct research with a range of stakeholders to inform the continued development of professional qualifications, ensuring that these remain in line with sector needs and resonate with potential learners.

Research for policy and campaigning

New government policy can often have an impact on member activities. Shift Learning helps professional societies to investigate the impact of these changes on members, enabling them to prepare strongly evidenced responses to policy makers or to devise support strategies for members. The work we do uncovers the issues that are of real importance to members and helps organisations to focus on these priorities in their campaigning.

Conference fieldwork

Shift Learning offers a unique service of research fieldwork at academic and medical congresses. We have a team of researchers we can send out to conduct research both in the UK and internationally.