Alumni surveys and other alumni research

The university experience doesn’t end with graduation – it is the foundation upon which alumni build their futures.

Strong and positive alumni relations are mutually beneficial: supporting students as they continue their journeys, while helping higher education institutions learn from alumni experiences and uphold their reputations.

Alumni research methodologies

For that reason, Shift Learning offers a range of bespoke alumni research services, including comprehensive alumni surveys, helping higher education institutions to:

  • understand the needs and attitudes of their alumni
  • create more compelling communications and services
  • deepen alumni involvement, e.g. in volunteering and philanthropy.
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We offer a range of qualitative methodologies, from phone interviews to face-to-face focus groups, to get to the heart of alumni research questions and explore perceptions and behaviours in depth.

Our alumni surveys provide quantitative insights from a broad spectrum of graduates, wherever they have ended up in the world. As part of our alumni surveys, we offer a range of methodologies and advanced statistical techniques, including:

  • Cluster analysis to segment alumni for targeted engagement strategies.
  • Discriminant analysis to profile alumni and identify targets for deeper engagement.
  • Key driver and regression analysis to explore the factors in alumni engagement.
  • Tracking studies to monitor changes over time and as a result of alumni initiatives.