We immerse ourselves in education issues and harness qualitative, quantitative and desk research to conduct a range of projects each year.
Our expertise and experience with education respondents, as well as the time we invest in understanding our clients, allow us to build effective research designs and devise targeted questions, before carrying out thorough analysis and writing insightful reports. We’re always innovating, but you can click below to explore the methodologies we currently use to fulfil our clients’ research objectives.
Usability testing and evaluation
There’s no doubting that digital learning is here to stay. To remain competitive in the post-COVID landscape, it’s crucial for edtech companies and publishers to produce truly intuitive products, with learners and educators at their heart. We are proud to partner with web design and usability experts, Zebedee, to offer an integrated usability and qualitative research service that helps organisations meet user and decision-maker needs.
Find out more about our bespoke usability testing and evaluation offer

Respondent connections
We have vast experience of speaking with education audiences, including students, parents, educators, society members, healthcare professionals, key opinion leaders and other stakeholders. We recruit from our own GDPR compliant panel, as well as other reliable data sources.
Actionable insights
If you think of raw data as ingredients and an analysis report as the recipe, then a Shift insights workshop is the video showing how to prepare the meal. We offer workshops to help client teams absorb and interrogate the findings, prioritise recommendations and convert ideas to strategy.