Quantitative research

We are experts in providing robust statistical data for the education sector and love burrowing into results to generate evidence-based insights for our clients.

Depending on the objectives and audience, we typically harness one or more of the following methodologies – often alongside qualitative techniques to explore both breadth and depth:

  • Key driver analysis: how much a factor influences satisfaction or behaviour.
  • MaxDiff: ranking attributes by relative importance to respondents.
  • Conjoint studies: how people value different attributes (can feed into a market simulator).
  • Structural equation modelling: relationship between measurable / non-measurable variables.
  • Regression: relationship between one dependent and one or more independent variables.
  • Factor analysis: reducing numerous items to a small set of key underlying factors.
  • Cluster analysis and segmentation: grouping respondents to create personas.
  • Perceptual and brand mapping: how customers feel about a brand / competitors.
  • Tracking studies: changes in variables (e.g. awareness, behaviours) over time.
  • Pricing techniques: including Gabor Granger and van Westendorp.
  • Data analysis techniques: including ANOVA and ANCOVA to explore large data sets and analyse the impact of interventions such as marketing and educational activities.

Collecting robust data

Responses can be collected via online surveys, postal surveys or field research with our team of face-to-face interviewers. Our team is highly skilled in education market research and we create tailored scripts for a range of audiences, including educators, academics, students, parents and professionals.

We have vast experience in finding the most suitable participants, including through reliable / compliant data suppliers, as well as our own research panel, with more than 50,000 members, which gives us a bank of engaged respondents to approach with relevant projects. We are committed to ethical research and all our recruitment adheres to GDPR and the Market Research Society Code of Conduct.

Gaining global understanding

Many of our projects involve research across several continents simultaneously – helping clients gain a broad sense of international markets and perspectives. We have conducted international education research surveys in over 165 different territories, with translation into numerous languages, including Mandarin, Japanese, French, German, Spanish, Italian and Portuguese.